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ZX Display : the interactive display to sell better in stores

The stores connect more and more to the outdoor via the Internet to enrich the shopping experience of customers using touchscreens in the commercial centres.

A big interactive touch and connected screen is installed at the entrance of the store. It works like digital signage and can show promotions nationally or across particular store. In addition, the screen reacts when customers walk past to get their attention. This is not science fiction but a reality in some brands that have jumped into the interactive digital.

By interacting with the touch screen, customers can see more details of these promotions, consult products, these products add to wishlist and send this by e-mail. Thereafter, customers can also subscribe to the newsletter of the brand directly from the touch screen.

The display also allows to assist customers in choosing the right product via a specific category. This feature is connected to the Internet and real-time content from the website of the brand.

Will further boost stores and better communicate current offers; this facility also aims to reduce the costs of POS (Point of Sale) traditional means less costs of printing and distribution of the latter, as well as carbon footprint, using devices consuming as little energy.

Hardware and software

This interactive display technology is offered by several manufacturers particularly in Asia. This is the case of the ZX Display by HKmarket located in Hong Kong that is fully customizable and adaptable to any type of touch screen.

“The material is manufactured in Shenzhen and the software is developed in Hong Kong to provide a complete system to the customer. Its marketing teams can manage a network of remote screens through a software CMS (content management system) and content and can be customized in real time according to the needs and current offers. ” says Bertrand Rascle, head of display solutions in HKmarket.

Of course, this type of installation must derive a real strategy on the part of the sign. Often put in place to re-energize the space and provide additional services to clients (and sellers), they are more generally to improve the shopping experience for shoppers.

“With directional terminals and removing merchandise, customers can in the shortest interactions, geotag, order, pay and withdraw their large purchases. In digital outlets must be a response to customer needs clear and strong,” says Chantal Guilmain, Director interactivity customers Castorama.

Tablet Shipments Increased 53.4 Percent

Gartner Says PC Shipments to Decline 8.4 Percent in 2013, While Tablet Shipments Increase 53.4 Percent.

Worldwide combined shipments of devices (PCs, tablets and mobile phones) are projected to reach 2.32 billion units in 2013, a 4.5 percent increase from 2012, according to Gartner, Inc. The market is being driven by a shift to lower-priced devices in nearly all device categories.

Worldwide shipments of traditional PCs (desk-based and notebook) are forecast to total 303 million units in 2013, an 11.2 percent decline from 2012, and the PC market, including ultramobiles, is forecast to decline 8.4 percent in 2013 (see Table 1). Mobile phone shipments are projected to grow 3.7 percent, with volume of more than 1.8 billion units.

Tablet shipments are expected to grow 53.4 percent this year, with shipments reaching 184 million units. Premium tablets are faced with continued price decline in the 7-inch form factor as a larger number of consumers prefer smaller form factors when it comes to content consumption. A recent consumer study that Gartner conducted in Brazil, China, France, Germany, Italy, the U.K., the U.S. and Japan confirmed Gartner’s long-standing assumption that smaller is better when it comes to consumer tablets. The survey showed that the average screen sizes of the tablets in use across the countries ranged from 8.3 inches to 9.5 inches. Forty-seven percent of the 21,500 consumers surveyed owned a tablet that was 8 inches or less.

As the third-quarter earnings season comes to an end, it is clear that our caution for 2013 was well placed as vendors are transitioning their portfolios to the new Intel processors Bay Trail and Haswell, as well as rolling out products that are based on the Windows 8.1 release.

“While consumers will be bombarded with ads for the new ultramobile devices, we expect their attention to be grabbed but not necessarily their money,” said Carolina Milanesi, research vice president at Gartner. “Continuing on the trend we saw last year, we expect this holiday season to be all about smaller tablets as even the long-term holiday favorite — the smartphone — loses its appeal.


Ixo 70TE : a tablet 7 inch with 3G calling function less than 200 US$

Do you know of a tablet combining a 7-inch IPS screen, a QuadCore processor 1.2 Ghz and 3G call function with Android for less than $ 200 ?

With identical performances than tablets brands, the Ixo 70TE is offered to distributors at $ 150. Its compatibility with the 3G network and its dual SIM card slot used to browse the Internet anywhere with mobile network and of course call !

Do not wait and read more about the Ixo 70TE

The touchscreen tablet is the latest big thing in the consumer tech world, sometimes credited with reviving the IT market or with creating a new and revolutionary form of portable device. As an extension of typical smartphone territory, the tablet is today heading towards maturity with dozens of new models arriving every few months.

HKTDC Autumn Fairs Bring HK$1.4 Billion to Hong Kong

More than 200,000 Global Buyers Take in Eight Fairs

Nearly 8,700 exhibitors and more than 200,000 global buyers took part in the eight trade fairs organised by the Hong Kong Trade Development Council (HKTDC) in October and to date in November, up five per cent on 2012 totals over the same period. It’s estimated that the fairs brought over HK$1.4 billion to Hong Kong, not including trade orders.

The eight fairs were: Hong Kong Electronics Fair (Autumn Edition), electronicAsia, Hong Kong International Lighting Fair (Autumn Edition), Hong Kong Optical Fair, and the Hong Kong International Wine & Spirits Fair, which were held at the Hong Kong Convention and Exhibition Centre; and Eco Expo Asia, Sports Source Asia and the Hong Kong International Building and Decoration Materials & Hardware Fair, held at AsiaWorld-Expo.