The stores connect more and more to the outdoor via the Internet to enrich the shopping experience of customers using touchscreens in the commercial centres.
A big interactive touch and connected screen is installed at the entrance of the store. It works like digital signage and can show promotions nationally or across particular store. In addition, the screen reacts when customers walk past to get their attention. This is not science fiction but a reality in some brands that have jumped into the interactive digital.
By interacting with the touch screen, customers can see more details of these promotions, consult products, these products add to wishlist and send this by e-mail. Thereafter, customers can also subscribe to the newsletter of the brand directly from the touch screen.
The display also allows to assist customers in choosing the right product via a specific category. This feature is connected to the Internet and real-time content from the website of the brand.
Will further boost stores and better communicate current offers; this facility also aims to reduce the costs of POS (Point of Sale) traditional means less costs of printing and distribution of the latter, as well as carbon footprint, using devices consuming as little energy.
Hardware and software
This interactive display technology is offered by several manufacturers particularly in Asia. This is the case of the ZX Display by HKmarket located in Hong Kong that is fully customizable and adaptable to any type of touch screen.
“The material is manufactured in Shenzhen and the software is developed in Hong Kong to provide a complete system to the customer. Its marketing teams can manage a network of remote screens through a software CMS (content management system) and content and can be customized in real time according to the needs and current offers. ” says Bertrand Rascle, head of display solutions in HKmarket.
Of course, this type of installation must derive a real strategy on the part of the sign. Often put in place to re-energize the space and provide additional services to clients (and sellers), they are more generally to improve the shopping experience for shoppers.
“With directional terminals and removing merchandise, customers can in the shortest interactions, geotag, order, pay and withdraw their large purchases. In digital outlets must be a response to customer needs clear and strong,” says Chantal Guilmain, Director interactivity customers Castorama.